Sahara India Pariwar Bags Sponsorship of Team India till 2013
Sahara India Parivar has won the sponsorship rights for men’s Indian cricket team till December 31, 2013, said media reports.
Sahara, which bagged the rights for Rs 3.3 crores per match, outbid Bharti Airtel for the right to sponsor Team India, reports said.
The eligibility documents and security deposits were submitted by the two bidders yesterday and the bid was submitted today, after which the BCCI marketing committee decided the new sponsor of Team India, said reports.
Reports said that Sahara would bid only for the Indian team while Bharti would bid for the Indian team (base price of Rs 2.5 crore per match), India-A team (base price: Rs 25 lakh per match), Under-19 team (base price: Rs 25 lakh per match) and the women’s team (base price: Rs 10 lakh per match).
If Bharti had won the bid, it could not have displayed its Airtel logo during ICC events because of a clash of interest – Reliance (another telecom company) is one of the ICC sponsors.
(Based on internet reports)
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