BCCI launches Thank you sachin campaign on Twitter

New Delhi: The BCCI on Wednesday launched a campaign on Twitter in honour of Sachin Tendulkar, which offers fans across India and the world a rare opportunity to receive a personalized picture of the retiring batsman.

Since the BCCI announced the campaign in a series of Tweets this morning, thousands of fans participated in the initiative, including several cricketers like Yuvraj Singh and Gautam Gambhir.

“@BCCI is encouraging its audiences to connect and tweet multiple times – via the web, TV and more – as there are many different images and messages that fans can avail of. The integration will be live, while the Kolkata and Mumbai Tests are being played. The service is supported by Twitter India and Digigraph.me. Twitter India applauded the service in a blog post this morning,” Patel said.

“Twitter has changed the way our fans, here and everywhere, stay connected to our sport and its personalities. We at the BCCI have always believed and invested in the power of mobile, digital and social. On the occasion of Sachin Tendulkar’s retirement, we’re delighted to work with Twitter and Digigraph and offer our fans this opportunity to thank Sachin and take home a piece of history.”

India Market Director for Twitter Rishi Jaitly said, “In India, Twitter has brought cricket fans closer to the sport and to cricketers directly and in real time. We applaud the BCCI for harnessing the power of our platform and launching this #ThankYouSachin campaign with Digigraph.”
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