CM to release new video ad of Tourism Department today
Bhopal: Chief Minister Shri Shivraj Singh Chouhan will release a new video advertisement of Tourism Department tomorrow at Hotel Lakeview Ashok at 10.30 am. The programme will be presided over by Minister of State for Tourism (Independent charge) Shri Brijendra Pratap Singh. It will be the fourth edition of video advertisement of the department. Madhya Pradesh State Tourism Development Corporation Chairman Dr. Mohan Yadav, Vice-Chairman Shri Santosh Jain, Managing Director Shri Raghvendra Singh and Principal Secretary Shri S.P.S. Parihar will be present on the occasion.
The advertisement has been shot by famous ad maker Shri Piyush Pandey and his team of international advertisement agency Ogilvy & Mather. In the fourth edition of advertisement, beauty of Madhya Pradesh has been highlighted in various hues to attract tourists.
It is noteworthy that the first advertisement “See Heart of India through Bioscope” was released in year 2006, “Eyes” (Eye Campaign) in 2008, which were much talked about. The third advertisement “MP Ajab Hai, Sabse Gajab Hai” (Hand shadowgraphy) was honoured with Silver IFFIC Award of EFFEE in year 2010.
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