The TIMES OF INDIA coming in Madhya Pradesh
BHOPAL: The Times of India (TOI) soon will be launched in Madhya Pradesh The Bennett Coleman & Co (BCCL) is all set to launch first edition in March. The first edition of the English daily in the state will be launched from Bhopal, followed by an edition from Indore.
The BCCL group has tied-up with Nai Dunia for the new edition to use the latter’s printing facility in Bhopal. The group will launch the Bhopal edition with an initial print run of 25,000-30,000 copies, according to sources.
This edition cover all the major cities of the state including Jabalpur, Gwalior, Sagar and others. The Delhi edition of The Times of India reaches Bhopal and its neighbouring cities, whereas, Indore city gets the Mumbai edition. At present, TOI has a print run of 7,000-8,000 for Bhopal and 13,000-14,000 copies for Indore.
TOI may face competition from Hindustan Times and The Pioneer as well as the recently launched Hitavada Times in Bhopal.
The daily (Delhi edition) has a total readership of 29,000 in Bhopal and 1.63 lakh in the entire state.
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