Mumbai: Fresh from his team’s first-ever Twenty20 International series win over visiting New Zealand, India skipper Virat Kohli might be busy plotting downfall of his next opponents Sri Lanka, who arrived in the country for a bilateral series on Wednesday. But the Delhi cricketer is not only conquering his rivals on the field but also away from it.
According to Forbes, Kohli’s brand value is higher than football legend Lionel Messi, golf superstar Rory McIlroy and Golden State Warriors’ Stephen Curry. Kohli earns a whopping $500,000 (Rs 3.2 crore) per promotional post on Instagram, which is the same amount as football superstar Cristiano Ronaldo.
Under Kohli, the Indian cricket team has enjoyed tremendous success in all formats. The team’s latest triumph came on Tuesday after sealing the 3-match T20I series against New Zealand 2-1. Kohli’s next assignment starts on November 16, as India host Sri Lanka in the first Test at the Eden Gardens.
Kohli is not just the most marketable athlete in India but the face of cricket globally. In a sense, Kohli’s popularity and power has been captured by his massive following on various social networks. For record, Kohli has over 20 million followers on Twitter, 15 million on Instagram and more than 36 million likes on Facebook.
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