Hero MotoCorp, Subway, McDonald’s offer up to 30% discount to encourage voting
New Delhi: From government to political parties to companies, all are encouraging people to cast their vote this general elections. Keeping in mind the importance of higher participation in voting, companies are offering discounts on products and services.
Companies like Hero MotoCorp, Subway, Future Retail and Westlife Corporation are offering as high as 30% discount to their customers if they show their index finger as proof.
Hero MotoCorp, world’s largest two-wheeler company, is offering two-wheeler wash and servicing of vehicles at Rs 199 as against its regular cost of Rs 500-Rs 600, a report in the Economic Times said. This scheme will be available for two days after polling day in every city in April and May, the ET report said.
Quick service restaurant (QSR) Subway is offering an 18% discount on food items to people who cast their vote. The company said it is targeting 80 million first-time voters who would be exercising their right of vote for the first time in this general elections.
“We will complete 18 years in India. In a symbolic way, we have grown with the youth of the country. The prime objective of offering discounts is to encourage the youth to exercise their right to vote,” Ranjit Talwar, country director, South Asia at Subway told ET.
Westlife Development, the master franchise owner of McDonald’s in India, is offering Rs 50 discount on items such as McSpicy Chicken, McSpicy Paneer Burger along with a coke in various cities in Tamil Nadu, Karnataka, Gujarat, Kerala, Pune and Mumbai, the publication mentioned.
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