Shoppers Stop to sell Chennai Super Kings merchandise exclusively

Indian fashion retailer Shoppers StopNSE -0.39 % has signed exclusive retail merchandise deal with Chennai Super Kings (CSK).

The merchandise will be retailed across 34 Shoppers Stop stores across Mumbai, Pune, Delhi, Kolkata, Hyderabad, Chennai, Jaipur and Bangalore. Additionally, the brand will also be retailed online.

Staring at Rs 399 onwards, the CSK merchandise offers a range of apparels, accessories and footwear. It has t-shirts and jerseys with graphic prints and quirky slogans and accessories such as caps, bags and flip flops.

Govind Shrikhande, Managing Director, Shoppers Stop, said, “When India’s leading fashion retailer collaborates with India’s favorite IPL team, it’s a match made in heaven. We are excited to partner with Chennai Super Kings this IPL. We are glad to announce that Shoppers Stop customers will have exclusive access to the CSK merchandise across our stores, on our online store www.shoppersstop.com.”

KS Viswanathan, CEO, Chennai Super Kings, said, “It gives us great pleasure to have Shoppers Stop as our partner. Shoppers Stop shares the spirit of Chennai Super Kings in the manner it has won the hearts of millions of Indians and continues to do so by consistently delivering quality and comfort.”

Shoppers Stop has similar exclusive brand partnerships with Desigual, Wrogn, RS By Rocky Star, Femina Flaunt, and Love Genration), while it also runs private brands such as Stop, Life, Haute Curry, Kashish and Vettorio Fratini.
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