Amul has increased the prices of its fresh pouch milk variants across major markets in India, with rates rising by up to Rs 4 per litre from Thursday, November 12.
As per media reports, the Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets Amul products, has raised prices by around 4-5 per cent.
The price of Amul Taaza toned milk, containing 3 per cent fat, has increased by Rs 2 per litre, while Amul Gold full-cream milk, containing 6 per cent fat, has become costlier by Rs 4 per litre.
The federation attributed the increase to rising milk production and processing costs. Prices of green and dry fodder, cattle feed ingredients, packaging materials and fuel have increased over the past year, adding to the financial burden on dairy farmers.
It also cited low and uneven rainfall in Gujarat and several other parts of the country as factors affecting milk production.
The federation said the price revision was necessary to provide better returns to milk producers and support them amid rising input costs.
According to GCMMF, its member unions have increased milk procurement prices paid to farmers by 4-5 per cent over the past year. Around 80 per cent of the revenue generated through the cooperative structure is returned to its 36 lakh milk producers.
The latest increase is expected to support dairy farmers but may also raise household expenses for consumers who regularly purchase packaged milk.
