CarryMen Delhi is making headlines for offering a service that many people did not know they needed: a human helper who carries shopping bags while customers browse crowded markets.
The service, launched by CarryMen Delhi, allows shoppers to hire a trained assistant from Rs 79. These assistants accompany customers, carry shopping bags, help them navigate busy market lanes and even assist them in reaching parking areas or metro stations.
The concept has quickly gone viral online. While some people see it as a practical solution for elderly shoppers, pregnant women and families with children, others have raised concerns about wages and whether such services could normalise low-paid physical labour.
What Is CarryMen Delhi?
CarryMen describes itself as a market-based shopping assistance service built specifically for India’s crowded retail markets.
The company says its assistants help customers enjoy a stress-free shopping experience by carrying bags, walking alongside them through busy markets and helping them move comfortably between shops.
The service currently operates in Delhi’s Lajpat Nagar market and is preparing to expand to Chandni Chowk.
In addition to bag-carrying assistance, customers can access optional services such as baby prams, baby carriers, N95 masks, umbrellas, foldable seating and mobile charging support at additional charges.
CarryMen says the idea emerged from a simple observation: many shoppers struggle with heavy bags, crowded streets and long walks, particularly older citizens and people with mobility challenges.
CarryMen Says It Offers Structured and Supervised Employment
Unlike many app-based gig services, CarryMen says it operates directly from designated booths inside markets.
According to the company, every assistant works under the supervision of a Booth Captain responsible for daily monitoring, briefing and accountability. Staff members wear uniforms, carry visible identification cards and are police verified.
The startup says this structure helps build trust among customers while ensuring operational oversight.
CarryMen also says its long-term goal is to create a recognised shopping assistance network across major Indian cities.
“Our vision is to improve shopping convenience while creating respectful and structured employment opportunities,” the company says.
Convenience Service or Labour Debate?
The startup’s rapid rise has sparked debate on social media.
Supporters argue that the service addresses a genuine need in India’s crowded markets. They compare CarryMen assistants to railway porters, delivery workers and personal assistants who already provide convenience services across the country.
Many users have pointed out that elderly shoppers, pregnant women and people recovering from illness could benefit significantly from having trained assistance available while shopping.
Critics, however, have questioned worker compensation. The company says assistants earn a fixed monthly salary of around Rs 18,000, but some reports suggest workers may effectively earn between Rs 67 and Rs 100 per hour depending on their shifts and working hours.
Labour experts say the real issue is not whether such a service should exist, but whether employees receive fair wages, reasonable working conditions and adequate workplace protections.
A New Kind of Startup?
India’s startup ecosystem has increasingly focused on solving everyday urban problems through hyper-local services. From food delivery and quick commerce to home maintenance and personal assistance, convenience has become a major business category.
CarryMen appears to be taking that trend into physical retail spaces.
The company says it has already completed dozens of bookings through word-of-mouth referrals since launching in April 2026. Expansion plans suggest it believes demand exists for organised shopping assistance in some of India’s busiest markets.
Whether CarryMen becomes a mainstream service or remains a niche offering, it has already succeeded in starting a broader conversation about convenience, employment and the changing nature of work in urban India.
For some consumers, it is a clever solution to a common problem. For others, it raises important questions about labour and dignity in the modern service economy. Either way, CarryMen has ensured that people are paying attention.
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